An effective brand strategy yields optimal results not only in terms of profits but also customer retention and satisfaction. A brand strategy should focus on overall development of products, customers, employees, and ultimately the company too.
While formulating brand strategies, the design of a product plays a major role in determining the effective methodology to reach the masses. London based design consultancies focus on the following factors to maximise their endeavours.
- Research: The design consultancies explore all the relevant market trends and formulate a prototype to meet both the clients’ requirements and industry standards. Once a product is launched and reaches a wide audience and consumption, the consultancy runs a post analysis to have customer feedback for betterment.
- Functional Purpose: The product branding strategies must be formulated in such a way that it becomes clear to the customer why they must buy the product or service from the client’s company and not from their competitors.
- Consistency: Analysis of market trends gives a clear picture of which commodities are seasonal and which are sold throughout the year. Moreover understanding the trends precisely gives an idea of the frequency of products sold. The data helps in strategising planning, designing, and production.
- Innovative Strategies: Loyal customers stick to certain products. But, a large number of customers change their purchase patterns due to tedium or lack of new features. The design of the product must be in line with the existing trends and desires. The features also incorporate ideas to break the monotony.
- Connect with Emotion: Companies must focus on designs that connect products to the target audience. A product is trusted by the brand it represents. The brand value is the ultimate trait in effective marketing and influences the design process. The company must strategise the use of its logos or taglines to emotionally and indirectly compel consumers to choose their product.
- Scalability: Different people practice different trends of utilizing consumer goods. The product must be scalable. Thus, the product design must be generic, yet integrate multiple features to optimize production of different variants and meet shifting demands.