FPS for Xbox 360 and PC is the most customisable, high performance gaming controller ever designed. The user-centered redesign offers professional and enthusiast gamers the competitive edge in first-person shooters, racing, sports, and action-adventure games.
Real world observation and trend analysis using qualitative market research helped to achieve a deep understanding of consumer behaviour.
Detailed user research identified a clear gap in the market for competitive and enthusiasts gamers; who are predominantly male 15 – 35 year old Xbox 360 gamers who mostly play First Person Shooter (FPS).
Target user feedback from face-to-face interviews and online forum comments made it clear that enthusiast gamers demand a higher performing solution than the standard Xbox offering.