Industrial design balances creative, conceptual, free form ideas with practical material-based constraints. The process requires awareness of production processes, materials, and technology, in addition to an intuitive understanding of design and social trends. Although the design is often considered simply as form factor aesthetics, in reality, it is a much deeper and more fundamental process, which works across all product design and manufacturing levels. Simply put, the design is not just the exterior form factor that people see, touch and feel, it is also about materials, costing, patents and a broader societal aspect that makes it a part of everyday life.
Industrial design consultancies in London are an important aspect of product sales. They are involved across all facets of product designing including development, market research, manufacturing, prototyping, management and even distribution and sales. They offer distinct services that make business more competitive. Few of them are discussed here:
- These industrial design consultancies create and develop concepts and specifications that optimise the function, value and appearance of a product and system. These factors are considered from both aspects – that of the user and of the manufacturer / maker. They are not just involved in providing ideas for making another pretty product, but also ensure that the product is user-friendly and operates as intended.
- Design consultancy firms help companies exceed user expectations. Consultancies brainstorm ideas to humanise technology and create product loyalty among customer groups that merely expected their functionality expectations fulfilled. They also offer means to customise products for local markets.
- The professional industrial design consultancies ensure that products are aligned with the company’s brand. Companies see product design as a mechanism to deliver a consistent message about the company to their customers. Industrial design consultancy helps them in accomplishing this.
Industrial design consultancy firms are recognised as one of the key reasons for companies to gain a competitive advantage over their competitors. Their help is instrumental in building an exceptional brand identity for a business and ensure that end-users become a loyal fan-base.
It is paramount that you understand their effectiveness of these design firms especially if you run a product-based business of your own. These consultancies can help you get the most of your ideas and design solutions that create a niche for you and your business in the market. The fact that some of these firms cover all aspects of the product design process from conceptualisation to market surveys ensure you get the most mileage of your budget. Also, some of them also help in finding the right manufacturer for your design, thereby ensuring you only have to share an idea with them while they take care of the rest for you.