HJC were asked to collaborate with Ring Automotive’s NPD team in the development of their new range of compact tyre compressors. The new extensive range would include multiple options of the 12v and rechargeable variants to address all product features and user requirements across a wide range of target consumers.
Ring Automotive is a long-standing client of HJC Design that consistently delivers award winning products within the automotive maintenance sector, having worked closely with Ring for over a decade to help bring numerous product ranges to market across Europe.
HJC’s staged design process presented a range of concepts early on the development phase to showcase potential key features and establish critical points of functionality.
The importance of these features led to the creation of numerous prototypes to physically assess form, fit and functionality. This comprehensive prototype phase permitted a strong and clear ‘hands on’ understanding of each concept for the whole development team, aiding further user centered refinement of the range.